We caught up with Justin Wu shortly after he filmed our new Happy Diamonds video. The 28-year-old director, who splits his time between Paris, London and New York, is known for his uplifting music videos and commercials, including most notably Jay-Z’s Life+Times ‘Empire State of Mind’. For Happy Diamonds, he collaborated with choreographer Marion Motin and DJ and producer Etienne de Crecy to create a film that is nothing short of contagiously cheerful.
Have you ever wondered how much of your time is taken up by electronic gadgets, such as mobile phones and laptops? These items are now so widely used that we don’t realise how much time we can spend on them. It turns out that it’s more than we might think. A Canadian child spends an average of 7 hours and 48 minutes in front of the screen of a TV, tablet, computer, etc. These figures are alarming, they indicate that there is a growing generation of people who will have a completely sedentary lifestyle. This is not an optimistic vision.