Wednesday, 21 January 2015 10:12

Heading of Russia

'Oréal has built its innovation strategy around getting to know and listening to different groups of people worldwide.The Research division is wide open to the world, with its 16 evaluation centers based on every continent including the opening of the Russian one in 2012.


As new populations are gaining access to cosmetic treatments every day, the almost infinite diversity of types of beauty is both a challenge and an asset.

For the Research and Innovation teams, this means not only continuous development of their knowledge of the physiology of skin and hair types from around the world, to meet the needs of everyone, but also listening to and observing consumers, studying the climate where they live to better understand their beauty rituals and being inspired by them in return. It is also the Innovation and Consumer & Market insight Department’s mission, which consists in finding the needs of consumers, and offering a new vision of the worldwide beauty market.

This month, L’Oreal invites you to discover beauty in Russia through infographics that translate perfectly their routines.