Friday, 12 June 2015 10:37

Prada opens in Panama

Prada opens its first store in Panama, inside the prestigious Soho shopping mall.The space, designed by architect Roberto Baciocchi, covers a total area of approximately 320 square metres and houses the women’s and men’s ready-to-wear, leather goods, accessories and footwear collections.


The external façade, of remarkable visual impact, is characterised by an imposing backlit aluminium structure that dominates the main entrance to the mall. The internal façade is composed of an aluminium surface – recalling the external façade’s architectural motif – and of a black marble-clad base into which the shop entrance, light boxes and windows are inserted.

The interior comprises a succession of spaces, each featuring a different atmosphere.

The first area, dedicated to the women’s leather goods and accessories collections, is defined by the signature black-and-white marble chequered flooring – a legacy of Prada’s identity worldwide – and green fabric-clad walls with Prada’s iconic cut-in display niches. Steel and crystal display counters with drawers covered in coloured saffiano leather complete the furnishing.

The next space is characterised by green fabric-clad walls with alcoves hosting the women’s footwear collections and transparent plexiglas display units for the women’s ready-to-wear collection. Plexiglas tables and green velvet sofas enhance the atmosphere.

The area devoted to men features masculine materials and finishes: the dark nuances of the ebony-clad walls contrast with light polished steel display cases, highlighting the leather sofas and the counters’ coloured saffiano leather elements.