Thursday, 23 April 2015 11:36

Miu Miu expansion

Miu Miu continues its expansion in Thailand with a third store in the capital city of Bangkok in the newly opened EmQuartier shopping mall. Designed by the architect Roberto Baciocchi, the space extends over a single level, covers a total surface area of over 250 square metres and is dedicated to ready-to- wear, footwear, bags and accessories.


A plate glass façade hung with back-lit perforated metal curtain expresses the innovative character of the brand. Imposing light boxes framed with brushed steel punctuate the exterior and allow for an impactful showcase of Miu Miu’s pioneering print campaigns.

The interior is divided into two large and distinct areas. The first is home to leather goods and defined by walls covered in floor-to-ceiling mirrors and iconic gold damask fabric inset with sparkling display niches edged with polished steel.

A broad corridor clad in more mirror leads into the second room, featuring footwear and ready-to-wear. Here, damask walls, mirrored niches and small lounge areas furnished with velvet mohair armchairs uphold the intimate and refined atmosphere typical of Miu Miu stores.

A black Palladian marble floor evokes classic grandeur and a back-lit cellular ceiling ensures softly diffused light.

The space is finished with delicate glass and polished steel counters placed centrally in each room and with green velvet poufs.

Miu Miu Bangkok EmQuartier, Unit MA10, M Floor, Emquartier 693 Sukhumvit Road, Klongton-Nua, Wattana, Bangkok 10110