Wednesday, 21 January 2015 13:45

Chopard new High Jewellery campaign

This winter, we are proud to introduce our new High Jewellery campaign with Supermodel Petra Nemcova: Winter Wonderland.

This campaign captures the very essence of: freedom, audacity and a joyful energy. In this first Winter themed creative visual, which will be rolled out following the seasons, the magic of the season merges with the contagious joie de vivre of Petra Nemcova. Depicted like a true modern-day snow queen, the Czech supermodel and founder of the Happy Hearts Fund humanitarian association, dazzles in the most striking Chopard jewels.

It was Caroline Scheufele who first introduced High jewellery to Chopard as she is a passionate devotee of stones and the countless ways of exalting their beauty. She imparts her passion, energy and enthusiasm daily to the artisans working in the High Jewellery department. Our high jewellery creations, including the Red Carpet and Green Carpet collections, stem from her boundless creativity combined with the talent of the finest designers and the rigorous discipline of andcraftsmanship.

The expert techniques of the greatest jewellers, lapidaries, rhodium platers and gem-setters weave an enchanting spell as colours and materials interlace, and stones are gradually transformed into treasures.

Like the crackling of a fire in the hearth and the tantalizing scents of roasting chestnuts and steaming hot chocolate wafting through the air warming the soul, this campaign offer an exquisite moment of sheer grace, elegance and happiness.

Marvel at more fabulous High jewellery creations on our Tumblr.